I use a salutogenic approach, focusing on factors that promote well-being, like fostering healthier disagreements, reducing climate anxiety, or supporting safer neighborhoods.

Each outcome connects to specific behaviors that drive healthier, safer, more connected lives.

To move the needle on these outcomes, like better disagreements, we have to identify which behaviors need to stop, start, or shift.

In this case, the science shows constructive disagreement requires dropping old habits (e.g. winning, logic-only debates) and building new ones (e.g. sharing communication styles, making each other feel heard).

Behavior research maps the levers of change tailored to each audience and the target behaviors, leading to evidence-based prototypes ready for real-world testing.

Science-backed prototypes only matter if people want to use them.

User research shapes prototypes through real feedback, until disagreements feel as easy as following a trusted trail guide.